About Us

Thalia Martinez Ureña is the founder of Mom’s Magic Bag, a Registered Behavior Technician, educator, and graduate student in Special Education at Arizona State University. With over two years of experience working directly with children with special needs—including autism, ADHD, hyperactivity, and speech delays—she is dedicated to creating supportive, purposeful tools for families. Her work bridges professional expertise and personal passion, offering innovative resources that promote emotional regulation, learning, and connection.

Mission: To empower parents through sensory kits and purposeful toys.

Vision: To be recognized as a leading brand in sensory education and emotional support for children.

Social Purpose: To design, market, and distribute sensory products, toys, educational kits, and support materials; to provide digital content for parents; and to operate e-commerce platforms.